Guvera Limited Signs Licensing Deal with The Orchard
NEW YORK, July 8 /PRNewswire/ — Guvera Limited, a search website for “free but paid for” music and digital content provided by brands, announced today a licensing deal with The Orchard, a global leader in music and video distribution and comprehensive digital strategy. Music from The Orchard’s catalogue will be added immediately to Guvera’s extensive library.
With the addition of artists such as Sharon Jones & The Dap-Kings, Local Natives, Wu-Tang Clan, Surfer Blood, and Little Brother, Guvera users will be able to download top independent music for free, while the artists are paid in full. Guvera is a unique model that benefits both the consumer and the artist. At Guvera.com, consumers download and stream free content paid for by advertisers. Brands pay a fee when their targeted consumers download music or other content, and companies in turn, receive a payment for each track that is downloaded to distribute back to their artists and/or labels.
“After only a few short weeks following the US beta launch, we have received incredible feedback from our members who are so pleased to be a part of a revolution and genuine alternative to piracy and further to compensate artists for their creation,” said Dan Thompson, Head of Content of Guvera. “We are delighted to announce the licensing deal with The Orchard, who represents a large contingent of independent artists many of which will be available on Guvera.com in the very near future.”
About Guvera Limited
Guvera Limited is a music and content download system designed in Australia, founded in 2008. Guvera provides a way for content owners such as artists and record labels to generate revenue from their music, making it readily available and 100% free and legal to consumers. Content is paid for by advertisers looking to target consumers in a revolutionary way with branded channels. Guvera.com launched in the US in March 2010 and offers content from Universal Music Group, EMI, INgrooves, The Orchard and IODA. The company’s consumer facing website is www.guvera.com. Visit www.guveralimited.com for a presentation for advertisers and agencies.
SOURCE Guvera Limited