“On the eve of his EP release last summer, we observed that Yung Berg embodied the charisma and lyrical flair that many other new artists lack. The charming 22-year-old Chicago-bred rapper doesn’t disappoint with his debut. The brash “How You Do That There,” featuring Dude N Nem, finds the former hype man proclaiming he is “the fresh prince of the chi” over simple-yet-catchy piano-based production. He continues boasting on the Twista-assisted “Where Do We Go From Here,” warning his competitors of his impending takeover. Matters of the heart get attention on horn-laden single “Sexy Lady,” where Berg recounts the qualities possessed by the various females in his life, while “Business” features singer Casha praising him for his prowess in the bedroom. Throughout, Berg never loses his appeal.—Mariel Concepcion”
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